Industries
Retail
In retail, especially in drugstores and other high-volume distribution channels, brands need protection that works at shelf level and online at the same time.
As products move across stores, marketplaces and international channels, brand identity must remain distinctive, scalable and commercially effective.
We work at the intersection of IP, branding and distribution, helping retail businesses protect and grow their brands across physical and digital environments.
We understand projects that
- Operate across physical retail, marketplaces and digital sales channels Require strong trade mark protection to support growth and distribution strategies
- Face copycats, conflicting filings and platform-based infringement risks Build brand recognition through packaging, shelf presence and customer experience
- Expand across markets while maintaining consistent protection and commercial flexibility
A taste of our work
Enforcing the trade marks of a leading German retailer in the drugstore and cosmetics sector, acting against conflicting filings before the EUIPO.
Advising a fast‑growing online second‐hand platform on brand and IP issues, from trade mark protection to dealing with takedowns and counterfeit concerns on marketplace channels.
Advising on trade mark filings and protection in the EU for a bourbon brand, helping to secure its core marks for future distribution and brand‑building.
