Industries
Beauty & Wellness
In cosmetics, beauty and wellness, brands operate in fast-moving markets where product launches are frequent, timelines are tight nd counterfeiting risks are high.
From skincare, fragrances, soaps, shampoos and personal care products to spa services and wellness experiences, every element shapes brand identity and recognition.
We work at the intersection of IP, branding and product velopment, helping you protect and structure your rights as you create, launch and expand across products and experiences.
We understand projects that
- Enforcing the rights of iconic and historic beauty brands in global disputes against confusingly similar marks filed by third parties in multiple key jurisdictions.
- Designing and coordinating a worldwide trade mark filing strategy for a luxury house to secure protection for a new product range ahead of international launch.
- Preparing and filing EU customs applications for action, and working closely with customs authorities to ensure swift identification, seizure and destruction of suspected counterfeit goods for a leading sportswear and lifestyle brand.
A taste of our work
Assisting a founder with the launch of a new niche perfume brand, from choosing and clearing the brand name to protecting it in key markets.
Helping a cosmetics company protect new make‑up ranges, aligning trade mark filings and design registrations across multiple territories.
Supporting a premium nail care brand in tackling dupes.
